Ad Opportunity: Garage Organization at the Top of Homeowner Wish ...

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The real estate market has been slow to recover from the recession. In the meantime, many homeowners have been improving their existing homes. One growth area for home improvement lately has been garage organization.

Homeowners, in general, are looking for better ways to organize what they own. A recent survey reveals:

• Women who are frustrated about their organization in the home: 42%
• Men who say they are so disorganized it takes longer to find what they?re looking for: 40%

The same survey shows that women want to organize bedroom closets (28%) and kitchen pantries (26%). For men, garages are at the top of the list for 34%.

One builder of new homes, Pulte, is clearly paying attention to consumer wish lists. In conjunction with Gladiator GarageWorks, Pulte is promoting upgrade packages for new home buyers. Prospective buyers can order a flexible garage storage system that includes workbenches, wall systems and cabinets designed to improve organization in that all-important space. Gladiator?s own research also indicates that 62% of homeowners want to clean up the storage space in their garages.

Now that consumers are moving indoors after a busy summer, they are likely taking stock of which home improvement projects they?ll tackle next.

Reps should contact retailers and installers of organizing systems to discuss the new interest in garage de-cluttering and suggest an ad campaign to help increase sales.

[Sources: Survey Says?Better Organization = Less Stress. California Closets. Web. 17 Sept. 2012; Pulte Homes Partners with Gladiator GarageWorks. Pulte Homes. 10 Sept. 2012. Web. 17 Sept. 2012]

Ad Opportunity, garage organization

Source: http://www.mediasalestoday.com/archives/9569

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