Tuesday, July 5, 2011

3 Copywriting Suggestions that Work | Home and Family

There are so many things to learn in online marketing such as generating traffic, advertising, site promotion, and many others. But one thing is certain, no amount of traffic can make-up for a poorly converting website. If you do your market research, then you should be able to figure out what they want, then your copy will stand a better chance if you give it to them. Very many people think copywriting is the same as writing anything, and nothing can be further from the truth. Writing a good copy is all about focusing on content that is persuasive and pushes the reader?s emotions to take an action. Now, we?ll just hit on some points about copywriting that you can use as a springboard to discover more on your own.?dierenverzekering?huisdierenverzekering?huisdierenverzekeringen

The way you want to write your sales copy is you want to explain to the prospect why they should get your product, as if you?re talking on a one-on-one level. Prospects will begin to consider your product even more if there are outside forces supporting it. In other terms, testimonials are perfect for showing this external support. Your sales copy could be top notch, but if nobody is there to agree with you, you may lose the sale. All you have to do to get testimonials is get one of your customers or some expert in your field to write one for you. The testimonials you get shouldn?t be too big. You don?t need any more than seven sentences in order to explain why the customer enjoyed the product. When you?re taking testimonials from experts, you should give them a copy of your product to try so that they can review it and give an honest testimonial. Each testimonial you get should address a different aspect of your product. Testimonials that prospects can hear are even more intriguing than testimonials you just read.
If your prospects know that there are no risks involved, you will get even more sales. Telling them they can return it for a refund if necessary is a great way to accomplish this. Many dislike when a product has a guarantee because there are so many scammers out there. But people generally buy more when there?s a refund attached to your product. You may find customers who try to abuse the system, but you can easily just let those issues go. Just make sure your guarantee is simple. A great tip you can use is to make your guarantee time as long as possible, as you?ll find less people request returns in those cases.
It?s best to always be honest in your dealings with people, so many marketers are not ? so it?s a personal judgement call you have to make. Boring copy tends to not sell, but you don?t want to make it overly hype filled, either.
With the above tips we come to the conclusion that, the best way to write a good copy is to know about your product, inside out. You must also know what your target audience needs and wants. With this knowledge, it will then be possible to write convincing copy that brings your readers to you and causes them to purchase what you?re offering.

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Source: http://homeandfamily.net/3-copywriting-suggestions-that-work/

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