3 Things Your SEO Course Must Cover in 2012 ? Part Two | Daily ...

1. Increasing Brand Recognition

In a way this goes hand-in-hand with social media integration since social media is such an incredibly effective way to increase brand awareness online. In addition to social media there are other methods you can use to increase your brand recognition and SEO plays a huge part.

The first thing your SEO course must tell is targeting groups of keywords for your SEO efforts. if you sell dog food and you?re only targeting the term dog food then you?re missing out on a lot of other related keywords that you could be ranking for and not getting the exposure you could be. At its heart, branding is all about exposure and how you present yourself and your business.

When you target groups of keywords with your SEO strategy you need to have the right mindset. When you choose keywords you want to rank for you are essentially choosing phrases that you want people to associate your brand with.

2. Increasing Lead Generation/Capture

What is a lead? A lead is someone you can potentially sell to. For example, if you build a huge email list that you sell to, that is a list of leads. Generating a continuous flow of hot leads is essential to any business, online or offline. so, how does this tie in with SEO?

When you use SEO to rank highly in the search engines and begin to get organic traffic what you?re essentially doing is generating leads in a way. The only difference is that unless you?re building a list or getting their contact info in some way you immediately lose your leads.

So in essence, lead capturing is just as important as lead generation.

When you bring together the concepts of lead generation and lead capturing you touch upon a popular internet marketing concept known as list building. Generating hot leads using ultra targeted SEO, capturing those leads by offering them a freebie or cheap offer to get them to opt-into your mailing list, then marketing to them over and over again can be a business model in and of itself.

3. Increasing ROI

Having an acceptable ROI (return on investment) is a fundamental part of any business model. In fact, a business cannot operate without an ROI that can at least pay back business expenses. how you implement your SEO strategy can have a huge impact on how you increase your ROI.

What this really comes down to is targeting the right keywords. if all of your SEO efforts are spent in targeting keywords that just aren?t profitable, your ROI will suffer as a result. Don?t forget, just because a keyword has a high search volume doesn?t mean it will make you money, it just means that it has a greater chance of making you money.

Let?s take a look at an example. Let?s say you sell office chairs and want to make money selling them online. your first thought might be to target the keyword office chairs. while this is a logical choice, there may be other keywords that can lead to a higher ROI.

3 Things Your SEO Course Must Cover in 2012 ? Part Two

Source: http://dailyserps.com/3-things-your-seo-course-must-cover-in-2012-part-two/

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